Whenever I receive a gift from my dear friend or whenever I buy something with a beautiful package for myself, I always keep the nice papers, ribbons, etc. For me, it is hard to throw them away. Not only the actual items but also the packaging elements are precious to me. I want to keep the memory of the moment.
I believe there is an interaction between the customer, the product and the packaging. It's important to think about what kinds of experiences we want to give to our customers through the packaging. When the customers open the box, what do we want to show to our customer? How do we want to present our brand images? Do we mind if our packaging ends up in the trash can? In order to provide an unique moment, the packaging process is one of the most essential parts in my process. I would like to provide an extra sentimental value to my customers.
It takes forever to complete one package. In my packaging process, I draw the background images based on our product concept. I scan the images in order to print them out. I also create the postcards which provide the item number, materials and name of the item. Of course, I add my thank you notes and my information. The postcards are different based on the collections (possibility, simplicity, and versatility). So if you want, you can collect them.
It is a time consuming process to print, cut, fold and assemble each paper. However when I think about each customer's feelings, it is worth it. Each package is so essential and unique. I hope the packaging identifies with the Sublime Experiment's brand images.
* Guys, just so you know, English is my second language, so please bear with me if my grammar is weird! :)
