Monday, November 30, 2009

"Why not go to the right?" - The Making of Sublime (part2)

It has been difficult communicating with other people about horizontal scrolling websites. So today, I wanted to write about it.

When I was doing user tests for the Website, some of my friends complained about the horizontal scrolling. Ten of my 20-40 years old friends who are familiar with online shopping participated in the user test. I found two interesting things from the user test.

First of all, people who just have a desktop PC with a regular mouse are generally not comfortable with scrolling horizontally. Because most computer mice just have a special scroller for scrolling vertically. You can just go up and down. That's it. This was a technical problem that I never thought about. Personally,I have a Macbook and I don't have any problems with scrolling left and right using the touch pad. So, to solve this problem, I made my website move from left to right when the user uses the scroll wheel to scroll up and down.

Second, many people are used to viewing vertical websites. Not only Websites, but also most popular software like Word are, by and large, vertically oriented. People just aren't used to moving left to right on their computer screens. One of my friends even said, "your website looks broken. Why doesn't it go down?" Well, to that I have to say.. "Why not go to the right?" Imagine for a moment that you don't have any technical limitations with the computer. You have the freedom to move anywhere inside the screen. You will realize that the computer screen is a huge space. The computer screen isn't just a flat 12 inch piece of paper. There are many different ways to navigate the space inside the screen. Going up and down is not the only way to navigate this space. Furthermore, our monitors are typically horizontally wide, not vertically long. Everything else around us, books, tvs, theater screens, are all the same. So why not use the form factor?

* Guys, just so you know, English is my second language, so please bear with me if my grammar is weird! :)


Saturday, November 21, 2009

"No, this is not ok." - The Making of Sublime ( part 1 )

For the next few weeks, I am going to write about "the making of Sublime." Today, I would like to write about the featured photos.

My photographer's name is Jin Kyun Ahn (also known as Jin). He took the featured photos for me. I met Jin when I was working on my thesis book at RISD. I knew a photographer in Korea that took photos for me, but when I moved to the U.S , I couldn't find the right photographer for me because when I found a great photographer, I couldn't afford to pay them. Some photographer charged you by the shot and others charged you by the hour. I know that a good photo is very important for your portfolio to communicate with other people. So I couldn't give up having a great photo. At that time, I thought that the reason I couldn't get great jewelry photos by myself was the lighting. Because jewelry is usually small and sometimes jewelry made out of metals such as silver, copper and brass reflect light. In addition, I would prefer not to do lots of Photoshop to make every single photo look nicer. So I was looking for a student who was good at lighting.

I was asking around my friends in the photography dept. and one of my friends recommended Jin. Luckily, he agreed to take photos of my work. Even though he didn't have any experiences with jewelry products, he knew how to deal with the lights and we shared our thoughts and tried to work on creating great photos. I still remember a moment while he was taking photos of my thesis work. I checked out the view finder of the camera and I said "Jin, I think it's ok." and he said "No, this is not ok." I thought I had high expectations for the photos. His was clearly higher. I have come to rely on his very delicate eyes. The photos came out great and I highly recommended Jin to my other friends. Through this process, now he has gained lots of experience with product photos. He is one of my favorite photographers. If you are interested in taking a photo with him, let me know!

In terms of his studio work, I heard that he is working on his parents' story. It sounds really interesting, but I didn't get to see them yet. Hopefully, I will have a chance to look at his recent work soon!

Thank you so much for taking the beautiful photos, Jin! You're awesome~!

* Guys, just so you know, English is my second language, so please bear with me if my grammar is weird! :)

Labels: launches


I am so excited to announce the launch of our first version of Website,
It took me forever to make the Website and there is still so many things to take care of it. But I am happy to launch my shop.

Please visit the website, I hope you enjoy it! If you have any comments, thoughts, or ideas, please let me know!

* Guys, just so you know, English is my second language, so please bear with me if my grammar is weird! :)